A brochure designed for Toshiba, to promote the new Blu-Ray DVD player. The client suggested a design that departs from the norm. For them, the norm works with heavy photoshopping and photography. We wanted a design that would be different from that which we normally see in showrooms like Audio House.
We proposed a newspaper, editorial design. The front and back pages are designed with a serif typeface, and follows the typical design conventions associated with newspaper layouts. The inner spread, follows the ‘norm’ style, intended to be an advertisement, within the newspaper.
The inner spread acting as an advertisment within the advertisement.
