The construction of Reflections required a hoarding to both advertise the development and hide construction work. The entire perimeter of the hoarding was around 500m, and we must mention that it’s the largest print job we’ve ever done (to date)! We worked with Torrance from FARMWORK on the design and layout, and we must say that the identity that we created from the Between Beside and Beyond collaterals lend itself very well and integrated easily with this large, new medium of large metal sheets.
Visibility was a key concern in this project. Pedestrians and drivers have to be able to see the words and pictures clearly, along with the logos and accompanying contact information. Also created were Reflections Showroom Invites.
