ArchiFest (Architectural Design Festival) is an annual festival for a city to celebrate the built environment. This will be a precursor for Singapore Architecture Biennale in 2010. The main aim is to promote the right conditions for the breeding of a vibrant design culture and therefore a design conscious society. Hence the brief was to create a strong identity for the inaugural festival.
Our design approach was to reach out to the everyday person, as design festivals usually attract only those who are in the industry. We wanted to get to the man on the street, hold him and shake him and tell him about ArchiFest, and to learn more about it! Short of doing that, we decided that the everyday idea of the humble notice board and hand-delivered flyers was suitable for desseminating information. After all, the built environment is something that affects us all.
The idea behind the “Revision Cloud” logo was that many in the architectural field rely on the revision cloud on building plans to annotate something that needs to be changed. Hence, Archifest, as an event and as a concept embodied by its logo, should be about change.
